Description

Maximizing sales for lodging and food services operations, with John Morsoco, MPA, CBA

• During this session, we will discuss maximizing revenue by using unique techniques to boost sales. Will offering packages work? How can you make them "fun, unique, and exciting" to attract business to either fill your rooms or fill the seats in the restaurant?
• Can food service operations increase sales by diversifying service?
• How to build customer loyalty through implementing exceptional service. 
• We will review successful small hospitality businesses.
• What is the role of the owner/operator? 
• Lastly, we will discuss why developing forecasts for future business may give you an advantage over your competitors. 
• John will be available after the workshop for one-on-one consultation at your place of business. Sign up during the workshop session. 

Meet John Morosco

John is a SBDC Certified Business Advisor. He has has over 30 years of experience managing restaurants, hotels, assisted living facilities, and skilled nursing facilities.  He's managed hotel operations ranging in size from 20 rooms to 2,200 rooms and . John taught hospitality and business courses at the University of the Virgin Islands, where he was an assistant professor and holds a Bachelor of Science in Hotel, Restaurant, and Tourism from Florida International University and a Master of Public Administration in Long-Term Care from the University of New Haven.